Speed is a ranking factor for Google. A slow WordPress website affects SEO, conversions, and user experience. Here’s how to optimize your site like a professional developer.
1. Use a Lightweight Theme
Choose lightweight themes like:
- Astra
- GeneratePress
- Hello Elementor
2. Optimize Images
Use WebP format and compress images using:
- Smush
- ShortPixel
- Imagify
3. Use a Caching Plugin
Caching makes your website load faster. Best plugins:
- WP Rocket
- LiteSpeed Cache
- W3 Total Cache
4. Minify CSS & JavaScript
Reduce file size using:
- Autoptimize
- WP Rocket
5. Use a CDN
CDNs deliver your static files from the nearest server:
- Cloudflare
- BunnyCDN
6. Database Optimization
Remove unnecessary tables & revisions using:
- WP-Optimize
7. Enable Lazy Load
Images load only when the user scrolls to them—boosting speed.
Final Thoughts
Speed optimization is necessary for ranking higher and improving conversions. Combine caching, CDN, and image optimization to get the best performance score.